Observe that ByteDance allows marketers to focus on TikTok ads to customers aged 13 and earlier mentioned by using its promoting instruments, but these applications only display viewers data for end users aged eighteen and higher than.

You’ll obtain our entire Digital 2024: Hong Kong report inside the embed underneath (Click the link If you're able to’t see that, or if you can’t change the slides).

But the evident distortions that regularly look in X’s inferred gender data may very well be thanks largely to the large quantity of “non-human” accounts that attribute in X’s active consumer data (e.

Due to this, we suggest caution when comparing the social websites consumer values posted On this 12 months’s stories with Those people published in past years, Particularly mainly because variations in claimed values may be the result of “corrections” in the source data, together with improvements in precise user conduct.

Being a result, alterations in ad reach might not essentially show any change from the System’s Over-all user base.

Note: Meta’s promotion assets only publish viewers gender data for “female” and “male” people.

Observe: ByteDance’s promoting resources only publish viewers gender data for “feminine” and “male” users.

It’s essential to anxiety that these promotion arrive at figures usually do not automatically signify exactly the same issue as every month Lively person figures though, and there might be meaningful variations in between the scale of YouTube’s advert audience and its full Energetic user foundation.

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Allow’s consider a closer look at what the latest quantities notify us, starting off with a few useful context referring to the population of Hong Kong.

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Regardless of the explanation for these anomalies however, we recommend caution when analysing or interpreting X’s described figures to be used by gender.